Kenya Tourism Board takes fresh European representation

Kenya Tourism Board takes fresh European representation

As part of preparations to welcome back travellers, the Kenya Tourism Board (KTB) has partnered with the PC Agency to represent the board in the UK and Ireland, Germany, Italy and France.

The PC Agency is a UK member of the global Travel Lifestyle Network, which includes member agencies Group Expression in France; KPRN in Germany and PR & GO UP in Italy.

The organisations will team up to promote Kenya as markets open for tourists post the Covid-19 pandemic.

Commenting on the partnership Kenya Tourism Board chief executive, Betty Radier, said that the collaboration would help the board to share destination material with news outlets and other platforms in the UK and other parts of Europe as well as engage the trade as Kenya continues to position itself as a key travel destination.

“I welcome this partnership with The PC Agency, they have done tremendous work in showcasing and marketing destinations across the world.

ADVERTISEMENT

“We shall tap into their network to enable us to reach even more tourists from Europe’s top source markets as we plan for the recovery of the industry.

“The tourism industry has been severely affected by the Covid-19 pandemic, of importance is to remain ready for visitors once travel resumes fully,” said Radier.

Magical Kenya is known for its safari offering, found in over 45 national parks and game reserves across Kenya including the world famous Maasai Mara which offers the wildebeest migration spectacle.

The destination is also known for its white, pristine beaches at the Kenyan coast, adventure experiences and the Magical Kenya Signature experiences which demonstrate the Magic of Kenya.

A popular destination with direct British Airways and Kenya Airways flights, and indirect flights with Qatar Airways, Emirates, Etihad, Turkish Airlines among others, about 120,000 British visitors choose to experience Kenya each year, making the UK a key source market for Kenya.

The account team will be led by Katie Moine, chief operating officer at the PC Agency and Sophie Holloway, trade representation account director.

The last notes - Путешествия и туризм

most read news

#Путешествия и туризм

Jamaica Tourist Board representatives have joined the world premiere for the new James Bond film, No Time To Die. The event led a series of premieres in 57 cities across the globe.No Time To Die will
подробнее...

Suzhou has showcased one of its premier art forms at a special Kunqu Opera event at the Garden Museum. Named an Intangible Cultural Heritage of Humanity by UNESCO in 2001, the opera is more than 600
подробнее...

The United States will reopen its borders with Mexico and Canada to fully-vaccinated travellers from November.In a statement, the Department of Homeland Security (DHS) said it will allow travel for
подробнее...

British travellers can now visit South Africa without requiring hotel quarantine upon return following a loosening of travel restrictions. The decision is based on a reduction in Covid-19 cases in the
подробнее...

Fully-vaccinated international passengers arriving in England from countries not on the red list will be able to take a lateral flow test from October 24th, the government has said.Travellers
подробнее...

Air Astana continues to expand its international network, with the launch of twice weekly direct flights from Almaty to the tropical island of Phuket in Thailand.The flight will take off on October
подробнее...

The World Travel & Tourism Council has argued the year-on-year recovery in the UK may only claw back a third, while international travel spending continues to plummet.Latest research from the body
подробнее...

Australia minister for trade, tourism and investment, Dan Tehan, has opened the Australia pavilion at Expo 2020 Dubai, promising visitors an extraordinary journey through 60,000 years of innovation by
подробнее...

The UK government has confirmed 47 countries and territories will be removed from its red list, making it easier for more people to travel abroad to a larger number of countries and territories.
подробнее...

The Foreign, Commonwealth & Development Office (FCDO) has lifted its advice against ‘all but essential’ travel to 32 countries.The change means people will be able to travel to a larger number of
подробнее...

Finn Partners has been appointed by the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) to provide public relations services for the islands in the United Kingdom. The UK office will also
подробнее...

International tourism enjoyed signs of rebound in June and July as some destinations eased travel restrictions and the global vaccination rollout advanced in many parts of the world. According to the
подробнее...

The Public Investment Fund (PIF) of Saudi Arabia has announced plans for the Rig, a new tourism project. Inspired by offshore oil platforms, the development will be located in the Arabian Gulf and
подробнее...

Singapore Airlines has confirmed the return of its Airbus A380 aircraft from November 19th.The superjumbo will be deployed on one of the daily non-stop return services between London and Singapore.
подробнее...

Jamaica minister of tourism, Edmund Bartlett, has embarked on an oversees tour to boost the recovering travel sector in the Caribbean.Following an earlier, successful trip to North America, the
подробнее...

The island paradise of Fiji, known for its incredible scenery and warm, welcoming people, will be open to visitors once again starting this December. After nearly two years of being closed to the
подробнее...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published
подробнее...

Hospitality businesses outpaced the rest of the UK economy for the first time in more than nine years during September, according to the latest Lloyds Bank UK Recovery Tracker.Tourism and recreation
подробнее...